iOS 14, IDFA,

Reserve your spot today — space is limited.

Joe Yakuel

Joe Yakuel is the Founder and CEO of WITHIN, the world's first Performance Branding company. Joe previously worked for The Vitamin Shoppe and Quidsi where he optimized more than $500 million in media. Joe graduated from Tulane University with a B.S. in Finance, then received his MBA from NYU Stern School of Business in Digital Marketing, Entrepreneurship & Innovation, and Business Analytics.

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MARKETING

PULSE

VIRTUAL

EVENT

March 3, 2021            12:15PM-1:00PM ET

DISCUSSION TOPICS

Join us on March 3, 2021 at 12:15PM ET for a panel discussion on how the latest iOS 14 tracking changes will affect digital marketing performance, followed by a live Q&A session with industry experts. Discussion topics will include:

Overview of the fundamental changes associated with iOS 14 and their implications for marketing attribution and targeting.

+ What you should be doing now to prepare for these changes.

Strategies to help your brand survive and thrive amid the ever-changing landscape of data privacy.

+ Q&A session with our panel of industry experts.

WHAT IT ALL MEANS FOR THE DIGITAL MARKETING LANDSCAPE

SPEAKERS

  • In the digital age, marketers have enjoyed the benefits of enhanced measurement and tracking capabilities that come with the wealth of consumer and device collected data. Huge advances in personalization have been made in large part due to these mechanisms.

    However, there are now many new restrictions surrounding consumer privacy and consumer data. Apple’s iOS 14 update now forces users to opt-in or opt-out of sharing data with apps. This has profound implications for digital marketers and their ability to target and measure campaign effectiveness.

    As the world moves toward a more “privacy-first” approach, how can marketers adapt and still deliver customized, tailored experiences for consumers? More importantly, how will they be able to measure marketing’s effect on revenue?

Moderator & Host

CEO, Founder

WITHIN

Panelist

Jonathan Humphrey

Director of Strategy Consulting

Wunderkind

Jonathan is a Director of Strategy Consulting at Wunderkind, where he is a subject matter expert on performance marketing, digital ad tech and identity resolution. Formerly a management consultant, Jon later launched his marketing career as employee #5 at MealPal, where he lead growth marketing efforts from pre-revenue to $50mm+ in recurring subscription revenue. Don't ask Jon about world history or skiing, because he'll never stop talking about either.

Panelist

Ron Jacobson

Co-founder and CEO

Rockerbox

Ron Jacobson is co-founder and CEO of Rockerbox, the leading Marketing Attribution platform for D2C marketers. Prior to Rockerbox, Ron was an early employee at AppNexus leading product, analytics and integration teams. Ron has spoken at numerous events (Ad:Tech, AdThink, AppNexus Summit and Grow Commerce New York) as well as written in various publications (AdExchanger, ExchangeWire). Ron graduated with distinction from McGill University with a double major in Computer Science and Economics.

Panelist

Michael Choi

Integrated Media Director

WITHIN

Michael Choi is an Integrated Media Director at WITHIN, where he leads client strategy around the headwinds imposed by the ever-changing privacy landscape. His life-long passion for technology and research has helped him become WITHIN's resident expert on Ad Tech and Privacy.  Throughout his tenure at WITHIN, he has had the opportunity to drive growth for companies ranging from DTC unicorn start-ups to B2B SaaS to omnichannel Fortune 100s. 

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